Sports logo design

A great logo is the real MVP when it comes to winning over customers. Your best bet is to know which move to make next when considering the design – plan accordingly, and you’ll feel like a champ.

If you’re looking for sports logo inspiration, you’ve come to the right place! Browse sports logo designs from companies big and small, and see what colors, fonts, and symbols resonate with customers in this industry.

Make your own sports logo for free

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Enter your business name and select logo styles, colors, and symbols -- it only takes 2 minutes! Our AI-powered logo maker will use your inspiration when generating logo options.

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You’ll be presented with 100s of custom logo mockups based on your preferences. Click your favorites and preview how they look on T-shirts, business cards, and more.

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Use our logo editor to perfect your design and make your vision come to life. You can easily change colors, fonts, layouts, and spacing -- no fancy design skills required!

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Sports logo best practices

Color

Your primary color should be strong to represent your team (or product/service) and appeal to your target audience. You can also opt for black and white with one vivid accent color.

Layout

Ask yourself, where will I use my logo most? Opt for a clean layout that looks great on jerseys, merch, and vehicles. You may need multiple logo variations to adapt to different mediums.

Typography

Sports logos often feature bold sans-serif uppercase typefaces to represent strength and power. Pick a typeface that reflects your audience's style and is legible for all sizes and mediums.

Symbol

If you want a symbol in your logo, match it to the product, service, or team you’re representing and make sure it complements your other design elements. Also, check that it scales well.

Create a great logo for your sports business