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Sports logo best practices
Color
Your primary color should be strong to represent your team (or product/service) and appeal to your target audience. You can also opt for black and white with one vivid accent color.
Layout
Ask yourself, where will I use my logo most? Opt for a clean layout that looks great on jerseys, merch, and vehicles. You may need multiple logo variations to adapt to different mediums.
Typography
Sports logos often feature bold sans-serif uppercase typefaces to represent strength and power. Pick a typeface that reflects your audience's style and is legible for all sizes and mediums.
Symbol
If you want a symbol in your logo, match it to the product, service, or team you’re representing and make sure it complements your other design elements. Also, check that it scales well.