Insurance logo design

When it comes to the insurance industry, you want to reassure customers they’re in good hands. Aim for a logo design that'll help people walk away with confidence and trust.

If you’re looking for insurance logo inspiration, you’ve come to the right place! Browse insurance logo designs from companies big and small, and see what colors, fonts, and symbols resonate with customers in this industry.

Make your own insurance logo for free


Enter your business name and select logo styles, colors, and symbols -- it only takes 2 minutes! Our AI-powered logo maker will use your inspiration when generating logo options.


You’ll be presented with 100s of custom logo mockups based on your preferences. Click your favorites and preview how they look on T-shirts, business cards, and more.


Use our logo editor to perfect your design and make your vision come to life. You can easily change colors, fonts, layouts, and spacing -- no fancy design skills required!

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Insurance logo best practices


Blues and yellows are often seen in insurance logos, portraying trust and positivity to shed light on typically unfortunate events. To stand out, use a color palette that differs from your main competitors.


Ask yourself, where will I use my logo most? Opt for a clean layout that looks great on business cards and pamphlets. You may need multiple logo variations to adapt to different mediums.


Insurance logos often use bold sans-serif typefaces to convey trust and reliability. Pick a typeface that reflects your audience’s style and is legible for all sizes and mediums.


If you want a symbol in your logo, match it to the product or service you’re offering and make sure it complements your other design elements. Also, check that it scales well.

Create a great logo for your insurance business