Automotive logo design

Cars say a lot about a person—their personality, taste, and the life stage they're at. An automotive logo is similar, in that it communicates the style and sensibility of the brand.

If you’re looking for automotive logo inspiration, you’ve come to the right place! Browse automotive logo designs from companies big and small, and see what colors, fonts, and symbols resonate with customers in this industry.

Make your own automotive logo for free


Enter your business name and select logo styles, colors, and symbols -- it only takes 2 minutes! Our AI-powered logo maker will use your inspiration when generating logo options.


You’ll be presented with 100s of custom logo mockups based on your preferences. Click your favorites and preview how they look on T-shirts, business cards, and more.


Use our logo editor to perfect your design and make your vision come to life. You can easily change colors, fonts, layouts, and spacing -- no fancy design skills required!

Use artificial intelligence to generate logo ideas. Try Logojoy for free!

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Automotive logo best practices


Choose a color that resonates with your target audience and fuels brand identity. Black and red are typically associated with power and strength; blue represents reliability.


Ask yourself, where will I be using my logo most? Automotive logos usually have different logo variations for different applications -- emblems, brochures, signage, and more.


Automotive logos often feature bold sans-serif typefaces to represent strength, power, and trust. Pick a typeface that reflects your audience's style and is legible for all sizes and mediums.


If you want a symbol in your logo, match it to the product or service you’re offering and make sure it complements your other design elements. Also, check that it scales well.

Create a great logo for your automotive business