Logo Colors

Get logo color ideas for your new brand

When designing a logo, it helps to start with inspiration. We’ve curated our favorite logo colors and combinations, while adding a dash of color psychology info, too. So whether you like bright tones or muted hues, your logo color inspiration starts here.

By browsing our color categories and learning which colors are most popular across industries, you’re well on your way to choosing the perfect color for your logo.

Get logo color ideas

Browse logos by color

Green Logos
Grey Logos
Gold Logos
Silver Logos
Orange Logos
Yellow Logos
Blue Logos
Purple Logos
Pink Logos
Red Logos
Black Logos
White Logos

Psychology of color

Colors have psychological meanings and affect our brains in different ways. Click the color swatches to explore their meanings and associations.

Green

The color green is generally associated with the following words or emotions:

  • Nature
  • Growth
  • Harmony
  • Freshness
  • Fertility
  • Safety
  • Healing
  • Money

Grey

The color grey is generally associated with the following words or emotions:

  • Authority
  • Professionalism
  • Sophistication
  • Stability
  • Practicality
  • Conservative
  • Maturity
  • Strength

Gold

The color gold is generally associated with the following words or emotions:

  • Glamour
  • Prestige
  • Power
  • Wealth
  • Wisdom
  • Elegance
  • Luxury
  • Grandeur

Silver

The color silver is generally associated with the following words or emotions:

  • Intuition
  • Clairvoyance
  • Prestige
  • Wealth
  • Modernism
  • Allure
  • Luxury
  • Elegance

Orange

The color orange is generally associated with the following words or emotions:

  • Joy
  • Enthusiasm
  • Fascination
  • Creativity
  • Determination
  • Attraction
  • Success
  • Encouragement

Yellow

The color yellow is generally associated with the following words or emotions:

  • Joy
  • Intellect
  • Cheerfulness
  • Energy
  • Optimism
  • Warmth
  • Innovation
  • Playfulness

Blue

The color blue is generally associated with the following words or emotions:

  • Depth
  • Stability
  • Trust
  • Loyalty
  • Wisdom
  • Confidence
  • Intelligence
  • Tranquility

Purple

The color purple is generally associated with the following words or emotions:

  • Power
  • Luxury
  • Ambition
  • Wealth
  • Extravagance
  • Wisdom
  • Dignity
  • Creativity

Pink

The color pink is generally associated with the following words or emotions:

  • Warmth
  • Innocence
  • Sensitivity
  • Passion
  • Playfulness
  • Sensuality
  • Love
  • Femininity

Red

The color red is generally associated with the following words or emotions:

  • Power
  • Energy
  • Passion
  • Desire
  • Speed
  • Strength
  • Love
  • Fire

Black

The color black is generally associated with the following words or emotions:

  • Authority
  • Elegance
  • Reliability
  • Intelligence
  • Modernism
  • Maturity
  • Functionality
  • Formality

White

The color white is generally associated with the following words or emotions:

  • Innocence
  • Purity
  • Goodness
  • Cleanliness
  • Safety
  • Peace
  • Truth
  • Simplicity

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