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Cost

3 out of 5

Pricing can vary significantly depending on how many options you're looking for and the quality of designers you're working with.

Timeframe

4 out of 5

Crowdsourcing is a process that takes time. Designers need to create several logo options, and then you'll have to do some back and forth to finalize your design.

Quality

4 out of 5

You'll be working with a community of designers to yield many different logo options. You should be able to find the style you're looking for at a high quality.

Pros and cons of logo contests

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Why you should

  • +Many options to choose from

    You'll get a bunch of different options and styles to choose from -- a big plus if you're not sure what direction you want to go.

  • +Not location dependent

    Once you've chosen a designer, you can work with them to provide feedback and tweak designs to your liking.

  • +You can give feedback and refine

    Once you've chosen a designer, you can work with them to provide feedback and tweak designs to your liking.

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Why you shouldn't

  • Can be expensive

    Getting logos designed in volume isn't cheap. If you want great quality, you'll need to pay more to see options from mid- and top-level designers.

  • Long process

    The design process can drag out as you wait for logos to roll in. You'll then have to review, make a selection, and then work with someone to make changes.

  • Back-and-forth communication

    Some designers can make changes quickly, while others may be working on several projects or in different time zones. This means you have to stay on top of communication to get the assets you want on time.

Popular logo contest sites and crowdsourcing options

99designs logo

To run a logo contest with 99designs, you'll go through a few simple steps: create a project brief, choose a pricing option, receive a bunch of designs, and pick a winner. You can then modify and tweak your logo by going back and forth with the designer you've chosen. Prices range from $299 to $1299 if you want to work with a top-tier designer.

Check out 99designs
DesignCrowd logo

DesignCrowd operates very similarly to 99designs. You create a project to run a logo design challenge, wait for many freelance designers submit options, then choose the one you like best. You can set your price to however much you're comfortable spending on the logo, starting at $99.

Check out DesignCrowd
DesignHill logo

DesignHill is another option to consider as a crowdsourcing and logo contest site. It works almost the same way as the previous two sites, where you submit a detailed brief and work with a community of designers. Logo designs start at $199, and you can set a higher budget if you’re looking to work with more experienced graphic designers.

Check out DesignHill
DesignContest logo

DesignContest lets you run all different kinds of design contests, including logos. Prepare and publish your brief, rate submitted designs, and pick a winner. Prices start at around $350, and as with other logo competitions, the process works best if you provide plenty of detail about what you’re looking for.

Check out DesignContest
LogoTournament logo

LogoTournament is precisely what the name implies — a site where you can post logo design “tournaments” to an audience of hand-picked freelance designers from around the world. The site guarantees at least 30 designs for you to choose from after you post a logo contest, with package pricing starting at $275.

Check out LogoTournament

What you'll get when you run a logo contest

Due to the higher price point and the fact that you’re working with professional designers, you should expect to receive all the production-ready logo files you need from the person you choose to work with. This includes PNGs and vector files, as well as different color variations and brand guidelines.

Learn more about file formats

Who this logo-making option is good for

Logo design contests and competitions are a good option if you're looking for someone else to handle the creative side of your logo creation — in other words, you have a name and idea, but aren't a designer, and are having trouble bringing your vision to life. Crowdsourcing is a relatively cheap option for the quality, but the process can take a long time, and it’s best to have a good idea of what you want before starting.