Aim for a logo that's timeless. You want a design that will last for years to come, so stay away from flashy fads or competing elements.
Make it scalable
From business card to poster, your logo needs to look great at all sizes, both on the web or in print.
Keep it simple
Don’t overcomplicate your logo design with too many colors, fonts, or creative flourishes.
Above all, your logo is about communicating your brand. It should tell people who you are clearly and memorably.
Think about typography
Type is an important part of defining brand personality, so don’t overlook your font selection and usage.
Be choosy with color
Understand the psychology of color and why companies use certain hues to convey a feeling or industry.
There's a lot to consider when creating a logo. Keep in mind that these are just a few handy tips, not an exhaustive list of rules. Logos should be timeless and classic -- if you fall into trends and gimmicks, it'll only end up costing you more as you need to change or rebrand in a year or two. Do your research, consider multiple options, and think long and hard about the brand you want to become. Good luck!