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2 out of 5

A big reason people choose this option is so they don’t have to pay someone. It will only cost you time, and potentially the price of software -- check out options below.


4 out of 5

Design isn't easy, and it's up to you to decide how much time you want to spend on your logo to get it right. Learning to use design software may also factor into how long a DIY logo takes.


2 out of 5

Unless you're a professional designer or have a keen eye for design, your logo may not turn out the way you envision. If a polished and professional logo is what you're after, consider other options for your design.

Pros and cons of DIY logo design


Why you should

  • +Creative control

    It’s all you. You can take your logo in any direction you want -- you're the creator and the client, which is great if you're willing to put in the work.

  • +Low cost

    If you have the right software, the only cost is your time. Try a free online image editor, or get a program like Adobe Creative Cloud on a monthly membership.

  • +Plenty of online help videos and tutorials

    The internet is a great place to learn new things. A quick Google search will provide an endless number of tutorials and how-tos.


Why you shouldn't

  • Time consuming

    You'll need to set aside a chunk of time to work on your idea from concept to completion. This can take longer than most people think.

  • Software can be confusing/frustrating

    If you're new to design software, it can be a little intimidating -- and it's one more thing you'll need to learn and put time into.

  • Design is hard

    There's a lot to think about and take into consideration when creating a logo. It's difficult to take an idea in your head and make it come to life on-screen.

Design software for beginners and pros alike

Sketch logo

Sketch is quickly becoming a standard in the design community. It combines some great features of Photoshop and Illustrator, while also being vector based. Online tutorials can get you up to speed, and the one-time fee is worth it.

Check out Sketch
Adobe Illustrator logo

Adobe Illustrator is the go-to vector-based drawing platform for designers and illustrators. It's a powerful tool that gives you the features to create whatever you want. It may be more intimidating to learn, but don’t let that hold you back if you want to be your own designer.

Check out Illustrator
Vectr logo

Vectr is a free vector graphics software you can download or use online. It boasts an intuitive toolset that's easy to learn. While there aren't as many robust features as other tools, there's enough to create shapes, add text, upload images, and draw custom elements.

Check out Vectr
Canva logo

Canva is an online design tool that allows you to create just about anything. It's more templated than the other options, so there are tons of drag-and-drop features, and even some logo templates to use as a starting point.

Check out Canva

What you'll get

The great thing about DIY logo design is that you have all the control. You should be able to export your logo to any format you need, such as PNG, JPG, and SVG.

Learn more about file formats

Who it's for

This is a good option for someone who has some basic design skills and isn't looking to spend a lot of money. They have a clear vision of what they want and are willing to spend the time and effort to see it come to life.