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Cost

5 out of 5

This will be the most expensive logo option. Design agencies often provide consulting as well as design, which can end up costing you extra.

Timeframe

4 out of 5

An agency will provide several options and make suggestions. Be prepared to take the time to filter through what option will work best for you.

Quality

5 out of 5

You should be getting many years' of experience from people who know what they're doing. In short, a great result.

Pros and cons of design agencies

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Why you should

  • +Professional design

    These are pros with a wealth of knowledge and experience to guide you in the right direction and help you make informed decisions.

  • +Fully customizable and original

    Agencies will create something unique and custom just for you. You'll have final say and will be able to give feedback throughout the logo design process.

  • +Excellent quality

    Not only will they create something custom, but they should provide you with all the files and formats you need, including vector files.

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Why you shouldn't

  • Expensive

    Agencies usually work with large companies, and their pricing generally reflects that. Unless you're willing to pay big bucks, you might want to stay away.

  • Long process

    Agencies also work on many projects at once, meaning the timelines can be longer. They'll probably have a process they want to stick to so they can design the best possible logo -- a definite benefit, but one that can also add time.

  • Back-and-forth communication

    You likely won't go with the first option the agency comes up with, so be prepared to go back and forth to finalize your design.

Tips for choosing an agency

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Create a project brief

The first thing you're going to want to do is spend time outlining exactly what you expect out of the design process. This should include things like project details, ideas, goals, budget, and timeframe to give you and agencies a better understanding of what's expected.

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Find examples

Do online research and find examples of logos or brands you like. Find out what agency created them and check if you could hire them. This can also be a helpful exercise for when you're getting agencies to understand what you're thinking about for your logo. Having some visual examples on hand can help start a conversation about design and aesthetic.

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Research your options

Hop on Google and do some digging. Try searching for design agencies in your city and check out their online portfolios -- they may even have customer stories or reviews. You can also visit their social media channels to see if their personality is a good fit for you and your brand.

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Make a shortlist

Create a shortlist of agencies you're interested in working with and begin reaching out to them. They'll most likely have an evaluation process for new clients, so send them a friendly hello and see if they'd be interested in the logo project. Meet with more than once to see what they have to offer and what they can provide you and your company.

What you'll get

When the design process is complete, you should receive all the formats and working files you'll need, including the vector files.

Learn more about file formats

Who it's for

This is a good option for an established business looking to rebrand or differentiate their current brand from the competition. A design firm can offer more resources than a single designer, at a cost. You can expect a quality custom logo that speaks to your brand.