Choose a color

Colors have psychological meanings and affect our brains in different ways. Click the colors below to find out more.

Yellow

The color yellow is generally associated with the following words or emotions:

  • Sunshine
  • Joy
  • Happiness
  • Intellect
  • Cheerfulness
  • Energy
  • Optimism

Orange

The color orange is generally associated with the following words or emotions:

  • Joy
  • Enthusiasm
  • Fascination
  • Happiness
  • Creativity
  • Determination
  • Attraction
  • Success
  • Encouragement
  • Stimulation

Red

The color red is generally associated with the following words or emotions:

  • Power
  • Energy
  • Passion
  • Desire
  • Speed
  • Strength
  • Love
  • Fire
  • Intensity
  • Celebration

Pink

The color pink is generally associated with the following words or emotions:

  • Sweet
  • Innocent
  • Sensitive
  • Passionate
  • Playful
  • Sensual
  • Loving

Purple

The color purple is generally associated with the following words or emotions:

  • Royalty
  • Power
  • Nobility
  • Luxury
  • Ambition
  • Wealth
  • Extravagance
  • Wisdom
  • Dignity
  • Independence
  • Creativity
  • Mystery
  • Magic

Blue

The color blue is generally associated with the following words or emotions:

  • Depth and stability
  • Trust
  • Loyalty
  • Wisdom
  • Confidence
  • Intelligence
  • Faith
  • Truth
  • Heaven
  • Tranquility
  • Calmness

Green

The color green is generally associated with the following words or emotions:

  • Nature
  • Growth
  • Harmony
  • Freshness
  • Fertility
  • Safety
  • Healing
  • Money

Brown

The color brown is generally associated with the following words or emotions:

  • Outdoors
  • Organic
  • Stable
  • Reliable
  • Earthy

Black

The color black is generally associated with the following words or emotions:

  • Power
  • Elegance
  • Reliability
  • Intelligence
  • Modesty
  • Maturity
  • Functionality
  • Formality

Awesome color resources

Adobe Color CC

Adobe Color CC is a robust color scheme builder. You can save and include color schemes directly in Adobe Illustrator or Photoshop using Adobe Creative Cloud. It's also useful to explore as a free web app.

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Coolors

Coolors is a color scheme generator that integrates with Adobe, but also has a standalone iOS app and Google Chrome Extension. You can create your own colors or browse existing schemes.

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Colourcode

Colourcode is a more fluid tool – as you move your cursor around the screen, the color changes. Click to save, continue to the next color, and opt for one of the many options to export and customize your scheme.

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Color Supply

Color Supply has great information on how to pick the right colors, plus lots of links to designers using cool color schemes in their work. They also provide a tool to build your own color scheme.

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