Paid Acquisition Manager

Toronto, Ontario, Canada



Our marketing team is the hub of our customer acquisition and growth efforts — we’re excited to come to work every day to help entrepreneurs find Logojoy and launch their businesses!

As a diverse mix of creative minds, we love to use data, customer feedback, and strategic thinking to attract new users through both paid and organic channels. We’re pros at owning projects in our areas of expertise while also jumping in on collaborative and cross-team efforts to drive growth. We pay close attention to details and are always looking for ways to supercharge marketing processes and results.

The Paid Acquisition Manager is responsible for leading and ramping up all paid acquisition strategies for Logojoy through a diverse spectrum of marketing techniques, content promotion, as well as paid digital channels (paid search, display and paid social).

Your responsibilities:

  • Managing a $4 mill + USD paid ad budget and looking at ROI analytically to decide how to allocate the funds.
  • Help the business scale, meet its revenue and new user growth targets through an increase in paid ad spend and ROI.
  • Determine appropriate bidding methods and amounts.
  • Conduct regular reporting on how the ads are performing on each channel, optimize strategy going forward based off data from reports.
  • Collaborate with copywriters + graphic designers to put together beautiful ads that are highly specific to our target audience and will deliver an appropriate conversion rate.
  • Manage the day-to-day optimizations of our ad campaigns e.g. location, interests etc.
  • A/B test different versions of creative and copy to deliver maximum performance.
  • Identify new channels we could be utilizing .e.g. YouTube, Pinterest.

Your background:

  • 4-7 years + experience in a paid acquisition specialist role, ideally in a startup or agency.
  • Proven track record of successful paid optimization campaigns.
  • A good writer, able to be creatively conceptual and wireframe ads.
  • Experienced managing budgets substantial ad budgets.

About Logojoy:

We're using technology to automate design. Logojoy is a high-growth online design tool that makes it more accessible and affordable to create professional-quality design. While we're starting with logos, we're moving quickly towards using technology to design anything from a business card to a restaurant menu.

Logojoy is an equal opportunity employer. We are committed to creating a safe workspace that celebrates and respects diversity and inclusion. We encourage applications from underrepresented groups including visible minorities, members of sexual minority groups, persons with family caregiving responsibilities, first nations persons, persons with disabilities, and women to apply.

We offer a whole range of benefits to make life just that little bit easier, some of our benefits below:

  • Stock Options.
  • A guaranteed end of year bonus.
  • Unlimited vacation.
  • A personal learning and development budget.
  • Health, dental care, vision and employee assistance program.
  • Money every month towards a fitness activity of your choice.
  • Flexible working (Work from home options and no set hours.)
  • For our full list of benefits click here.
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