Top Small Business Apps for Entrepreneurs 2017


Marketer. Accountant. Project Manager.

When you run your own business, you don’t have one title. Balancing all the functions of an organization on the shoulders of few employees can be tough, especially in the early stages of growing a start-up.

Luckily, there are many applications available to help business owners juggle all the tasks that come with running their own ventures. This list takes a look at the top small business apps available to entrepreneurs in 2017.

Active Campaign

Active Campaign is an integrated email marketing, marketing automation, and small business CRM that allows users to ramp up their digital marketing and sales efforts. With behavioral-based actions available to set on your latest newsletter or drip campaign, increased conversions on your emails will result in greater ROI. Pricing comes in four tiers; Lite, Plus, Professional, and Enterprise, at $19, $49, $99 and $199 monthly, respectively.


Sick of paying steep lawyer fees every time you need a contract created? Clausehound is a fantastic legal resource for small businesses, offering a wide selection of annotated legal contracts without having to consult your legal counsel. Most recently, Clausehound made their Ask A Lawyer Beta available, connecting you to a local legal practitioner. There are two pricing options currently available; a free option, as well as a $10/month package that includes a complete library of public clause variants and public commentary and annotations.


After work-related travel, the last thing any business owner wants to manage is tedious expense submission and reporting. Fortunately, Expensify helps ease the pain of expense reporting long before your business trip even ends. The app allows you to link your debit and credit cards directly to an Expensify account, so that all incurred charges are placed directly into an expense report. For those who find this method too intrusive, you also have the ability to take pictures of your receipts, at which point the app will identify and extract all of the relevant information. Expensify costs $5 per active team user per month, $9 per corporate user per month, and custom pricing is available for companies with over 1,000 employees.


Measuring the health of your business is arguably the most important part of any organization’s operations, and Fathom is a great analysis and statistics tool to do so. With numerous KPIs at your disposal, the app allows you to both produce reports and create appealing data visualizations to give you clear insight into the success of your business.  Plans vary, ranging from $39-$280 dollars a month.


FieldPulse is an affordable, all-in-one application for service contractors to manage their operations. From the office or on the go via native mobile apps, FieldPulse helps small businesses like HVAC contractors, electricians, and specialty contractors manage their job scheduling and dispatching, customer management, invoicing and estimating, employee time tracking, GPS location tracking, and more. Starting at just $20 per month, FieldPulse is a great, affordable option for small service contractors looking to organize and grow their business.


Freshbooks allows entrepreneurs a way to manage and track client invoices with ease. The small business app allows you to create custom invoices, automatically bill recurring clients and even accept credit cards on mobile devices, as well as expense tracking and custom business reporting features. Freshbooks allows you to try their software for free for the first 30 days, and then offers $15, $25 and $50 monthly price points for their Lite, Plus and Premium packages, respectively.


Fuze is a collaboration app that allows unified communication between coworkers, as well as with those outside of your organization. The tool brings together voice, video, messaging and content sharing to allow for a seamless communication experience. Work from the office, at home, or anywhere else in the world with multi-party HD conferencing. Fuze has numerous product price points, but be assured that this is one of the cheapest communications services options.


Gusto aids your HR efforts, taking care of your company’s payroll, tax and benefits procedures. The small business app handles all employee tax filings, automates deductions for benefits and workers’ compensation payments, and emails pay stubs to your employees. Gusto costs $39 per month and an additional $6 a month per employee.


Used by more than 40,000 customers worldwide, Insightly is a customer relations management (CRM) application that not only helps manage your sales pipeline, but also includes project management and a robust reporting system. A big draw for Insightly is their large list of available integrations, including Dropbox, Evernote, G Suite, MailChimp and QuickBooks. Insightly has numerous plans available, including a free version for solo ventures, to $99 for their Enterprise package.


Losing track of all the projects you have on the go? One of the best project management tools on the market, OmniFocus, lets you efficiently manage numerous tasks at once, both on your desktop as well as on your phone. The small business app allows you to see what is due and when it’s due, along with your completed tasks. OmniFoucs then seamlessly syncs all this data between all your devices. The Standard version costs $39.99 and the Pro version is $79.99.


Streamline all aspects of recruitment with Proven, a company with over 1,000 small business clients that use the service for both job posting and applicant tracking. Submitting a job vacancy to Proven allows this to automatically be posted to over 100 other job boards, eliminating the need to individually post to every single job listing site.

In terms of applicant tracking, Proven also provides you with a medium to organize all of your applications in one place. From one central interface, you will be able to view resumes, message candidates, and schedule interviews. Proven offers 1 job, 5 job and 10 job pricing tiers for $60, $50 and $40 a job, respectively.


QuickTapSurvey is an amazing data collection app, for iPads, iPhones and Android devices. Whether collecting data in-person or online, the app allows clients unlimited surveys and responses, a kiosk app for tablets, and our favorite feature, the ability to use QuickTapSurvey while offline, saving your business from being at the mercy of spotty wifi connections. They offer Basic, Advanced and Expert subscriptions at $19, $49, and $99, respectively.

Time Doctor

Time Doctor is a time management tool which you can use to track your productivity. It’s an excellent application for those who get easily distracted, are interested in seeing when they work best, or need help with scheduling tasks. With tools to aid you in website monitoring, time tracking, platform integration, and more, Time Doctor eliminates the need for various applications by consolidating them into one platform. They have a basic package for $10 a month, which can be upgraded to pro or business packages at $20 and $49 a month, respectively.


Long gone are the days of estimating hour allocations on time sheets. With Toggl, freelancers, small agencies and anyone who logs billable hours are able to track where every minute of their time is going, with one push of a button. With unlimited projects/clients available, data visualization, export, and external app-sync options, time sheets will no longer be the biggest hassle of your work week. Toggl is free for up to five users, while their Pro version costs $5 per user, per month.


Trello is an amazing project management tool for writers, designers, and content marketers. You can assign project cards for each individual project, moving the card along as the production cycle progresses.

Trello has many features that differentiate it from other small business apps, including the ability to attach files to cards and create checklists, as well as its highly visual interface. The app is $3.75 a month for businesses, and also has a free version for personal use.

Conclusion: Top Small Business Apps 2017

With only 24 hours in the day, it can be difficult to accomplish everything that needs to be done to run a successful business. Luckily, the tools listed will help you increase efficiency, and manage your customer relationships and marketing with ease.

What tools do you use to manage your business? Leave a comment below and let us know what you think.

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