Daniel Grimmett is someone who’s mastered the power of online networking to make his dreams of working in the music industry come true.
After launching and scaling The Songwriting Team and two other related companies, he wanted a chance to consult with a younger generation of music producers and help them succeed.
Enter Making a Living Producing, which he launched last July. We talked to Daniel about how to start a music consulting business and build a brand on a budget.
You run several different companies. Can you talk about what you learned from the successes of those businesses, and what you want to do differently with this one?
Absolutely! The Songwriting Team was and still is my flagship business. In addition to that and Make A Living Producing, we have a drum sample company called Make Pop Music and a music licensing website called Anthemize. They were all launched off the foundation of success we had with The Songwriting Team.
The biggest thing I learned from my first business is the power of building authority online and being able to make personal connections on the Internet, a place where personal connections aren’t always prioritized — most folks are just trying to go for “scale.”
What were your biggest startup costs and considerations?
Fortunately, being an online business, there wasn’t a huge amount of capital that was needed to start. In our business, the most expensive thing is the equipment we need to make music, but even those costs are way lower than they were a decade ago because of the technological advances. Most producers can get started with less than $4000 worth of equipment.
The other startup costs were branding, SaaS subscriptions, and incorporating our business. We launched our business with less than $1000 of startup costs and our monthly expenses for SaaS products are around $600/month.
How did you come up with your pricing model and packages?
In our industry, it’s too saturated to compete solely on pricing and quality. There are a lot of folks in our industry who can provide quality services, and there’s always someone to do it cheaper than us.
So, we packaged our services in a way that brings value to our clients after the initial project is completed. This way, it takes the customers mindset off the price. It also helps us qualify our clients to make sure they are a good fit for us.
What’s been your most effective marketing tactic to get the word out about your new business?
Our Facebook groups! We run two of them that collectively have almost 15K members. I’ve found that Facebook communities are one of the best free ways to build authority and create value.
What online tools do you use to run your business?
My shortlist of awesome tools we use includes WordPress for websites, ClickFunnels for marketing, SendOwl for ecommerce, QuickBooks for accounting, PayPal for invoicing and small working capital loans, and Calendly for booking appointments!
Why did you decide to design your own logo instead of hiring a designer?
I’ve done it both ways and have had great results both ways. I needed to get something quick, so it was a time-based decision. I’ve used other AI logo sites but never got anything remotely close to something I would use.
I was pumped when I saw what Logojoy created. I’m going to be trying it again for another series of products I’m creating in the near future!
What tips or advice would you have for people wanting to start a music production business?
When starting any business, be relentless. In the beginning, you’re going to spend a lot of time on content and a lot of time connecting with people, and most likely you’re going to see very little return.
That’s when most people give up. DO NOT give up there. Keep going until you get that traction. It will come, even though it doesn’t seem like it will when you are just starting out.
Two, always provide value. Even when you only have one or two clients, go above and beyond for them. They will be the catalyst for more success.
And lastly, don’t let your business control you. You control it! Set your business up to fit the lifestyle you want.
If you don’t want to work 12 hours a day, then don’t. If you want to take a month off and travel, do it. If you don’t want to work with a certain client, then don’t.
If you let your business control you then you’ll be burnt out before you know it. I’ve been there!