One of the greatest things about the internet is its ability to bring people together. No matter what you’re interested in, you’re bound to find people with similar hobbies and passions around the world. Even better, though, is finding people in your community with those interests. Lincoln Baxter III aims to make this a little easier for Magic: The Gathering (MTG) fans. He’s the founder of a start-up that aims to allow MTG fans to find each other and events nearby, bringing a little more joy into their lives.
What inspired you to start a business?
I’ve always had an entrepreneurial urge, and as I went deeper into the gaming community, working on promoting local events and gatherings, I saw a need in the gaming community that I felt I could solve. Helping players find events, and connecting game stores with people who want to expand their gaming network.
What makes TopDecked unique?
TopDecked is about creating a community of gamers that like to play together in person, their way. We want to be the catalyst that get’s people from their home and out into the world, meeting new friends who share the same gaming passions that they do. That’s why our logo portrays two people sitting at a table, enjoying a game of Magic: The Gathering, together.
Where do you get business advice from?
All over the place. I talk to friends and family who’ve started businesses. I’ve been through a startup incubator program, and I listen to many many podcasts about entrepreneurs, their troubles, and their successes. The NPR “How I built this” podcast is one of my favorites, and my goal is to one day make an appearance there.
Why did you choose Logojoy?
I’ve been researching this idea for over two years, but I didn’t look for a logo until I finally decided to take the plunge in late 2016. Finding a great logo to help you launch your business, and skipping the designer, can really speed your time to market. In the past, having spent days going back and forth with a professional graphic artist, I was thrilled to quickly find something that met my needs in the first phase of my startup.